Content is the most important part of the social media message. It is the heart, and if there is no heart then it comes off as a blank empty shell and no one would want to pay attention to it. With content the messages you are trying to deploy need to be able to hit points with the people you want to see them. If the content is not full of quality then the audience won’t want to look at your information. But if there is content that sets the ground for a relationship of interaction. The brand can send the messages they want, and the public and get information about things they are interested in. It is a simple concept but it is also one that is very important it should not be over looked.
In this New York Times article it talks about how a message that is interesting is anything of value. And that is along the road of what content is. If it brings value to the people it is directed to, then it is doing its job. But we also learned that the audience defines what is valuable to them. So that is another area that has to be looked at. In today’s work people are so busy and have so many options for anything, they want to get the best value out of everything. And that can be related to content in social media. Audiences want a good value from social media or else it is just a waste of their time and they can go somewhere else to get the information they want.